Startup Model – Tracking Menstrual Cycles

The Model: An app designed to track a user’s monthly menstrual cycle. A user has to enter data about her period, pains, mood swings, sexual activity and personal notes. The app calculates and predicts the user’s cycle. The more the interaction with the app, the more accurate the results become.

Startup Doing It: Clue (German startup)

What I Like:

Core Idea – Periods are a regular part of life for women which tends to cause anxiety and stress at times. A tracking + prediction app can help reduce this anxiety and is a great tool to build.

Great User Experience – The UI of the app is great. Also the app provides its users with good content on female health, PMS, pregnancy and so on.

My Concerns:

Competition – There are plenty of apps operating in this space with a limited scope of differentiation between them.