THE MODEL: A payment
gateway for businesses which gives full control to the latter. A host of
features for customers include a strong security and fraud detection system,
easy transfer of funds and refunds, easy checkout process without any redirect,
compatibility on web and mobile etc.
STARTUP: Omise
(Thai startup)
WHAT I LIKE
Core Idea – A payment
gateway forms the backbone of any ecommerce transaction.
Simple Pricing –
No hidden fees ensures customers know exactly how much they have to pay. The
rate is fixed for a country, unless transaction volumes become very big.
CONCERNS
Competition – Established players pose a big threat to new
entrants like Omise. Scaling across geographies will be tough.
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