The Model: A
platform for users to find and buy products which they have seen in leading
magazines. A user can click a photo from any partner magazine and suggested
links to buy the products in the photo will get shown to him/her.
Startup Doing It: Selectionnist
(French startup)
What I Like:
Core Idea – According
to a study by the Selectionnist, 74% of women who read magazines try to
find products they see in magazines. Finding the product is difficult and time
consuming. The platform makes it easy and hassle free.
Easy to Use – Read
an article, click a photograph and get links to complete your purchase.
Serving 2 Businesses
– The platform actually serves 2 businesses, the magazine and the ecommerce store
and hence has a chance of getting revenue from 2 sources.
Scalable – The startup model is lean, value additive and
very easily scalable.
No comments:
Post a Comment
What do you have to say about this post?