Startup Model – Islamic Fashion E-Commerce

THE MODEL: An ecommerce platform for women offering the latest in Islamic fashion. All products are selected by the startup before being added to the portal. The portal has over 300 brands offering more than 30,000 different items. The startup also has a few trials stores for customers in Istanbul.

STARTUP: Modanisa (Turkish startup)

WHAT I LIKE

Core Idea – An Islamic fashion ecommerce portal targets a niche audience.

Niche with Curation – A curated ecommerce platform around a niche is a good and differentiated offering for customers.  

Trial Stores – Offering a physical place to try the products ensures more customer confidence, though it somewhat dilutes the benefits of purchasing online.

CONCERNS

Competition – Horizontal ecommerce players post a big challenge to niche ecommerce players.