THE MODEL: A computing
device which can help users concentrate on the road even while accessing music,
navigation, calls, texts and more. The product is free and is compatible with
any car. Also additional features and apps for safety, entertainment etc. can
be downloaded into the app.
STARTUP: Drivemode
(Japanese startup)
WHAT I LIKE
Core Idea – Solving
the problem of talking on the phone while driving is the main USP of this
product.
Ease of Use – The
device is easy to use through swipes and taps and the user does not have to
look at his/her phone.
Compatibility –
The device is compatible for all cars and can be upgraded with latest apps and
other services.
CONCERNS
Competition – Since the biggest differentiator lies in the
interface and ease of use, mobile phone companies can alter their existing
products to include such features and result in difficult competition for the
startup.
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