The Model: A
platform for businesses to promote their products using analytics. Be it for promoting
newsletters, improving margins, reducing churn, improving customer lifecycle
value etc. etc., the platform is able to give solutions based on the business’s
historical data.
Startup Doing It: Tinyclues
(French startup)
What I Like:
Core Idea – All businesses
are struggling to become sustainable and efficient. Analytics is what will take
them there in the future.
Compatibility –
The platform is compatible with any existing software a business uses. This makes
it more acceptable by a business as it can be easily integrated without having
to change the existing software.
My Concerns:
Competition – The platform is offering a solution a lot of
other startups are offering as well. Better performance results for customers and
using those to scale quickly is the key to growth in this space.
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