THE MODEL: A platform
where users get to design their own knitwear. The design is sent to a knitting
machine, which in turn makes the garment and ships it to the customer.
STARTUP: Unmade
(British startup)
WHAT I LIKE
Core Idea – Customised
clothing ensures a product that a user will not only own, but love.
Ease of Use – The
platform makes it very easy for a user to design and order.
CONCERNS
Margins – Made to order is uneconomical. Although the
customer is getting a customized product, pricing cannot be increased significantly
as compared to rates of similar products in the market. Hence margins need to
be worked out.
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