In the 1980s and the early 1990s, the standard way of
renting a movie video was through the local rental store. Brands like
Blockbuster were a big hit amongst users.
Netflix
started in 1997 and innovated by using a mail order delivery system to video rentals.
Customers could now order videos from the comfort of their homes. Within a
short period, Netflix become a big hit and eventually chains like Blockbuster
went bankrupt or were sold off.
Learning - Use technology to enhance customer experience in product categories which do not require a physical touch or feel by the customer.
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