A landing page is a great way to convert a visitor into a customer.
A landing page is a page which is accessed when a user performs an action. For
example if I am running Google ads and have created a landing page for the
same, every time a user clicks on my ad, he/she will get directed to the
landing page. The aim of a landing page is give relevant information to a
visitor, based on the source of his entry into it.
A good landing page should be structured to ensure all
information which you want to give is presented in a structured and complete
manner. Details can include something about the startup, benefits to users, customer
testimonials etc. (Read more on Creating a Landing Page that Coverts)
Landing pages have been frequently used by many startups.
Zapier creates landing pages for every integration it does. This helps in SEO
and, as mentioned above, in giving users a clear message about what Zapier has
to offer to them.
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