The sales process has changed and evolved significantly in the last couple of decades or so. A sale today is not just about a customer liking a product and buying it. A business tries to communicate exactly what it wants to a potential customer, builds a relationship and this eventually leads to a sale. Startups need to identify who their target market comprises of, what they want, why they want it and then try to build and present a solution to it.
A good example of this hack would be using the local language when setting up in a country. This helps putting the message across in a more personalized way.
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