Aggregation refers to a business model where the startup gets information like deals and prices from all over the web and displays it on a single platform.
With so much information being available on the internet, it has become very difficult for users to be able to browse through all the information and get the best out of it. Aggregators assist users in doing so. Users can see all the information on one platform and can compare the various options before finalizing on one.
Kayak – Kayak searches the web for all offers on airfare, hotels, transportation etc. and aggregates all the information onto it’s platform for users to browse through. Users can search through several options and find the best deal for themselves.