The Model: Creating a platform where you can browse through various retail spaces which are available for a short term. Owners can upload their retail spaces for a certain time and charge. Though the business seems more suited for startups and small businesses, larger businesses might also be interested in this concept.
Startup Doing It: OuiOpen (operating currently in London & Paris)
What I Like:
Core Idea – A lot of startups and small businesses look for short term retail space to generate sales, branding etc. Also bigger brands are interested in setting up pop up stores from time to time. Oui Open will be able to help them through it’s discovery and deal closing platform.
Scalable – The aim should be to create a marketplace, where sellers and buyers engage with each other on the platform. Using this model, the business can scale well.
Low Competition – There are hardly any players operating in this space.
How Big is the Market – Since there are no official figures of the size of the market, how big it is and can be is a question which is unanswered (although it looks big enough on the face of it).
Landlords only – Since most rental agreements have a clause prohibiting sub-leasing, the space providers’ market gets limited to landlords only.
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