Growth Hack – Piggybacking on a Big Player

If your startup can forge an alliance, tie up or any other kind of relationship with a big business, it can really accelerate the startup’s growth. Getting visibility amongst the business’s customer base and capitalizing on the brand of the business are two big benefits which the startup can derive from the association.

Spotify pulled a landmark deal by partnering with Facebook to become the latter’s default music service in 2011. Today, the app has more than 50 million users and is valued at more than $10 billion.