Your first option is circulating viral content: Here, you’ll
be responsible for creating content that’s unique, informative, entertaining,
surprising or otherwise original and valuable to your audience. This is
definitely the hard part -- the Internet is oversaturated with content, so
standing out is harder than ever.
But, assuming you’re able to produce something that people
want to share, you can let your audience handle its syndication rather than forcing
it down their throats. Start by coming up with a catchy headline, sharing the
piece on your own social channels and asking your friends, family and
coworkers to also share the piece. If your content is good enough and your
timing is right, you may attract hundreds of shares, resulting in more
visibility, traffic and even more domain authority through backlinks.
(taken from entrepreneur.com)
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