Customer is King!

We don’t realize that our business is structured around 1 stakeholder, i.e. the Customer. And if it isn’t, it’s should be. The customer determines how a business is structured and how it operates.

Marketing: Our entire marketing effort is based on our customer’s behavior. Looking at our customer’s activites, we should analyse what channels will give us maximum visibility and should use the requisite tools to maximum sales. For example in Beveragewala, we knew that one large set of customers would be health conscious people. So we tried to brand ourselves in health blogs and sent our promotional material through affiliates operating in the healthcare space.

Operations: Our operations and supply chain systems should accommodate our customers’ needs. In Beveragewala, we got feedback that our deliveries were quite late in general. Based on that, we started using a faster delivery service (though it costed us more) to satisfy the wants of our customers.

Business Model: Bitequest was a restaurant reservation portal and we were targeting a premium clientele for it. Hence our business and revenue models were structured accordingly.

Hence, we must realize that our business is should be structured keeping our target customer as the centre. This will help create loyalty towards our business and will make the sustainable in the long term.