A Good & Novel Business Idea is Easily 'Rejectable'

One quality of a lot of business ideas which have scaled successfully is that they have been rejected many a time. Since some of these ideas have virtually created new Industries, many critics and investors have dismissed the ideas in the initial stages.

One such example is that of Airbnb. Airbnb co-founder Brian Chesky has discussed this openly:

'When we came to the Valley, no one even wanted to invest in Airbnb. One of the reasons was they thought the idea was crazy. People thought I’d never stay in a stranger’s home. That’s creepy.'

A lot of such novel ideas seem very vague and unrealistic when they are born. The success of such ideas comes about primarily due to the value they are able to create and hence the loyalty they are able to build amongst the users.